🎓 OFFICIAL CERTIFICATION ⏱️ 3 Month • 30 Masterclasses

💼 Digital Business & Entrepreneurship

Instructed by Sarah Jenkins

★ 4.8 (2.5k Reviews)

About this course

Learn how to plan, launch, manage, and scale a digital business or freelancing agency. Covers business model validation, startup finance, personal branding, and growth tactics.

Course Curriculum & Modules

10 Modules • 30 Video Lessons + 10 Reading Guides

FULL ACCESS

The Digital Business Ecosystem & Business Models (SaaS, E-commerce, Marketplaces & Agencies)

Video Lesson • 03:04

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Ideation, Problem Discovery & Opportunity Identification (TAM-SAM-SOM Architecture)

Video Lesson • 03:04

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Developing an Entrepreneurial Mindset & Calculated Risk Management

Video Lesson • 03:04

Play

Executive Reading Guide & Summary: Digital Business Foundations & Market Dynamics

Reading Study Article • 10–12 Min Read

Open

Module 1 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

Start Test

Conducting Digital Market Research & Competitor Benchmarking

Video Lesson • 03:04

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Customer Personas, Jobs-to-be-Done (JTBD) & Pain Point Mapping

Video Lesson • 03:04

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Designing a Compelling Value Proposition & Product-Market Fit

Video Lesson • 03:04

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Executive Reading Guide & Summary: Market Research & Value Proposition Architecture

Reading Study Article • 10–12 Min Read

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Module 2 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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The Lean Startup Framework: Build-Measure-Learn Feedback Loop

Video Lesson • 03:04

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Defining & Building a Minimum Viable Product (MVP)

Video Lesson • 03:04

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Rapid Prototyping, Wireframing & No-Code Stack Building

Video Lesson • 03:04

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Executive Reading Guide & Summary: Lean Startup & MVP Execution Strategies

Reading Study Article • 10–12 Min Read

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Module 3 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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Deconstructing the Business Model Canvas (9 Key Building Blocks)

Video Lesson • 03:04

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Revenue Stream Architecture & Pricing Strategies

Video Lesson • 03:04

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Strategic Partnerships, Key Resources & Cost Structure Planning

Video Lesson • 03:04

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Executive Reading Guide & Summary: Business Model Innovation & Strategic Planning

Reading Study Article • 10–12 Min Read

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Module 4 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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Understanding Startup Financial Statements (P&L, Cash Flow, Balance Sheet)

Video Lesson • 03:04

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Unit Economics: LTV, CAC, Payback Period & Gross Margin Analysis

Video Lesson • 03:04

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Financial Forecasting, Burn Rate & Cash Runway Management

Video Lesson • 03:04

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Executive Reading Guide & Summary: Financial Management & Unit Economics in Digital Business

Reading Study Article • 10–12 Min Read

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Module 5 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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Building a Strong Digital Brand & Corporate Identity

Video Lesson • 03:04

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Content Strategy, Copywriting & Inbound Marketing Funnels

Video Lesson • 03:04

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Social Media Branding, Authority Building & Founder Thought Leadership

Video Lesson • 03:04

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Executive Reading Guide & Summary: Digital Brand Strategy & Inbound Growth

Reading Study Article • 10–12 Min Read

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Module 6 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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Performance Marketing: Paid Ads (Google, Meta, LinkedIn) & Funnel Optimization

Video Lesson • 03:04

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Growth Hacking, Organic Traffic (SEO) & Viral Loops

Video Lesson • 03:04

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Retention Marketing, Customer Referral & Email Automation

Video Lesson • 03:04

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Executive Reading Guide & Summary: Customer Acquisition & Growth Hacking Frameworks

Reading Study Article • 10–12 Min Read

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Module 7 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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Entity Structure & Business Registration (Pvt Ltd, LLP, Sole Proprietorship)

Video Lesson • 03:04

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Intellectual Property Rights: Trademarks, Patents & Copyrights

Video Lesson • 03:04

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Founder Agreements, Employment Contracts & DPDP Compliance

Video Lesson • 03:04

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Executive Reading Guide & Summary: Startup Legal Frameworks & Intellectual Property Protection

Reading Study Article • 10–12 Min Read

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Module 8 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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Startup Funding Lifecycle (Bootstrapping, Angels, Seed, VC, Venture Debt)

Video Lesson • 03:04

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Crafting a Winning Pitch Deck & Elevator Pitch (10-Slide Architecture)

Video Lesson • 03:04

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Term Sheets, Valuation Methods, Cap Tables & Investor Due Diligence

Video Lesson • 03:04

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Executive Reading Guide & Summary: Startup Fundraising, Valuation & Term Sheet Dynamics

Reading Study Article • 10–12 Min Read

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Module 9 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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Operational Scaling, Process Automation & SOP Development

Video Lesson • 03:04

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Building & Leading Remote/Hybrid Teams & Organizational Culture

Video Lesson • 03:04

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Launching & Scaling a High-Ticket Freelance Agency or Consulting Practice

Video Lesson • 03:04

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Executive Reading Guide & Summary: Operational Scaling & Strategic Leadership

Reading Study Article • 10–12 Min Read

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Module 10 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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Course Certification

Professional Credential

Earn a verified professional certificate upon successful completion of all lessons and assessments (≥ 75% score). Share your verified credential on LinkedIn and resume.

Limited Offer First Session is FREE