Understanding the Modern Customer Journey & Omnichannel Funnels

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Module 1 • Lesson 1 of 40

Understanding the Modern Customer Journey & Omnichannel Funnels

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Official Masterclass video lesson on Understanding the Modern Customer Journey & Omnichannel Funnels.

Course Curriculum & Modules

10 Modules • 30 Video Lessons + 10 Reading Guides

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v1: Understanding the Modern Customer Journey & Omnichannel Funnels

Video Lesson • 02:37

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v2: Defining Buyer Personas, Value Propositions & Brand Positioning

Video Lesson • 02:24

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v3: Inbound vs. Outbound Marketing: Customer Acquisition Frameworks

Video Lesson • 02:39

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Executive Reading Guide & Summary: Digital Marketing Foundations & Funnels

Reading Study Article • 10–12 Min Read

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Module 1 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

Start Test

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v1: On-Page SEO: Title Tags, Meta Descriptions & Content Structuring

Video Lesson • 02:34

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v2: Keyword Research: Search Intent, Search Volume & Long-Tail Optimization

Video Lesson • 02:27

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v3: Technical SEO & Off-Page Backlink Acquisition Strategies

Video Lesson • 02:32

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Executive Reading Guide & Summary: Comprehensive SEO Strategy & Ranking Architecture

Reading Study Article • 10–12 Min Read

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Module 2 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: The AIDA & PAS Copywriting Frameworks for Ad Creatives & Emails

Video Lesson • 02:37

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v2: Designing High-Converting Landing Page Headlines & Calls-to-Action

Video Lesson • 02:23

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v3: Building a Scalable Content Calendar & Pillar Content Strategy

Video Lesson • 02:32

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Executive Reading Guide & Summary: High-Converting Business Copywriting & Content Strategy

Reading Study Article • 10–12 Min Read

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Module 3 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: Instagram & Short-Form Video Algorithms: Reels & Shorts Mastery

Video Lesson • 02:34

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v2: LinkedIn B2B Thought Leadership & Organic Content Distribution

Video Lesson • 02:33

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v3: Community Management, Brand Loyalty & Engagement Mechanics

Video Lesson • 02:41

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Executive Reading Guide & Summary: Social Media Brand Growth & Engagement Strategy

Reading Study Article • 10–12 Min Read

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Module 4 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: Campaign Objectives, Budget Allocation & Meta Pixel Tracking

Video Lesson • 02:39

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v2: Custom Audiences, Lookalike Audiences & Detailed Interest Targeting

Video Lesson • 02:33

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v3: Ad Creative Optimization: Video vs Static Image A/B Testing

Video Lesson • 02:39

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Executive Reading Guide & Summary: Meta Paid Advertising & Campaign Scaling Blueprint

Reading Study Article • 10–12 Min Read

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Module 5 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: Google Search Ads: Match Types, Quality Score & Ad Extensions

Video Lesson • 02:38

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v2: High-Intent Bidding Strategies & Negative Keyword Management

Video Lesson • 02:39

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v3: Google Display Network & YouTube Performance Max Campaigns

Video Lesson • 02:31

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Executive Reading Guide & Summary: Google PPC Search Marketing & Performance Max Playbook

Reading Study Article • 10–12 Min Read

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Module 6 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: Building & Segmenting Your Subscriber List for Maximum Deliverability

Video Lesson • 02:41

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v2: Crafting Automated Lead Magnet Welcome Sequences & Onboarding Drips

Video Lesson • 02:37

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v3: Cart Abandonment & Re-engagement Campaign Automation

Video Lesson • 02:39

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Executive Reading Guide & Summary: Email Automation & Customer Lifecycle Revenue Playbook

Reading Study Article • 10–12 Min Read

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Module 7 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: Identifying, Vetting & Negotiating with Micro & Macro Influencers

Video Lesson • 02:37

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v2: Building High-ROI Affiliate & Referral Commission Programs

Video Lesson • 02:44

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v3: Co-Marketing, Brand Partnerships & Joint Webinar Campaigns

Video Lesson • 02:54

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Executive Reading Guide & Summary: Influencer & Affiliate Growth Partnerships Playbook

Reading Study Article • 10–12 Min Read

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Module 8 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: Google Analytics 4 (GA4) Event Tracking & Acquisition Reports

Video Lesson • 02:41

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v2: Conversion Rate Optimization (CRO): A/B Testing & Heatmap Analysis

Video Lesson • 02:33

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v3: Marketing Attribution: Multi-Touch Attribution & Campaign ROI Calculation

Video Lesson • 02:42

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Executive Reading Guide & Summary: Web Analytics (GA4), CRO & Marketing ROI Mastery

Reading Study Article • 10–12 Min Read

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Module 9 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: Designing an Omnichannel Marketing Strategy & Channel Mix Plan

Video Lesson • 02:36

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v2: Budget Allocation, CAC/LTV Forecasting & KPI Dashboards

Video Lesson • 02:41

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v3: Executing, Measuring & Presenting a Growth Campaign Roadmap

Video Lesson • 02:53

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Executive Reading Guide & Summary: Master Digital Marketing Growth Campaign Execution

Reading Study Article • 10–12 Min Read

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Module 10 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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Final Certification Stage

Required for Certificate

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Final Practical Assignment Submission

Upload Capstone PDF/DOCX • AI Verified Evaluation

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Final Certification Assessment Test

50 MCQs • 45 min • Passing Score: 75%

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📢 Digital Marketing & Brand Growth

Understanding the Modern Customer Journey & Omnichannel Funnels

Course Curriculum & Modules

Module 1: Digital Marketing Strategy & Customer Funnels

Module 2: Search Engine Optimization (SEO) Masterclass

Module 3: Content Marketing & Copywriting Mastery

Module 4: Social Media Marketing (SMM) & Community Building

Module 5: Performance Advertising: Google Ads & SEM

Module 6: Paid Social Advertising: Meta Ads (Facebook & Instagram)

Module 7: Email Marketing & Marketing Automation

Module 8: Influencer Marketing & Affiliate Programs

Module 9: Web Analytics, CRO & Data-Driven Growth

Module 10: Integrated Growth Campaigns & Capstone Strategy

Final Certification Stage

Need 1-on-1 Help or Resume Guidance?

About This Certification

Learning Objectives & Outcomes

Lesson Study Article & Notes

Almost there! 10 modules left to complete.

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