Sales Fundamentals: Inbound vs. Outbound, B2B vs. B2C Selling Dynamics

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Video Masterclass on Sales Fundamentals: Inbound vs. Outbound, B2B vs. B2C Selling Dynamics.

Course Curriculum & Modules

10 Modules • 30 Video Lessons + 10 Reading Guides

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v1: Sales Fundamentals: Inbound vs. Outbound, B2B vs. B2C Selling Dynamics

Video Lesson • 01:45

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v2: The Modern Sales Funnel & Lead Qualification Frameworks (BANT, MEDDPICC)

Video Lesson • 01:38

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v3: Customer Relationship Management (CRM) Architecture & Data Hygiene

Video Lesson • 01:44

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Executive Reading Guide & Summary: Modern Sales Architecture & CRM Foundations

Reading Study Article • 10–12 Min Read

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Module 1 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

Start Test

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v1: Cold Outreach Strategy: Cold Email, Cold Calling & Social Selling (LinkedIn)

Video Lesson • 01:42

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v2: Building Targeted Prospect Lists & Lead Scoring Models

Video Lesson • 01:40

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v3: Cold Calling Scripts, Pattern Interrupts & Gatekeeper Management

Video Lesson • 01:47

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Executive Reading Guide & Summary: Prospecting, Cold Outreach & Lead Scoring

Reading Study Article • 10–12 Min Read

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Module 2 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: Consultative Selling Frameworks & SPIN Selling Methodology

Video Lesson • 01:42

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v2: Conducting Effective Sales Discovery Calls & Active Listening Techniques

Video Lesson • 01:44

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v3: Quantifying Business Pain & ROI Value Modeling for Clients

Video Lesson • 01:46

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Executive Reading Guide & Summary: Consultative Sales & SPIN Selling Architecture

Reading Study Article • 10–12 Min Read

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Module 3 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: Designing High-Converting Sales Presentations & Tailored Product Demos

Video Lesson • 01:44

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v2: Proposal Drafting, Pricing Packaging & Scope Negotiation

Video Lesson • 01:48

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v3: Multi-Stakeholder Buying Committees & Executive Pitching

Video Lesson • 01:47

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Executive Reading Guide & Summary: High-Impact Demos, Proposals & Enterprise Pitching

Reading Study Article • 10–12 Min Read

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Module 4 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: The Psychology of Objections & LAER Framework (Listen, Acknowledge, Explore, Respond)

Video Lesson • 01:40

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v2: Overcoming Price, Competitor & Timing Objections

Video Lesson • 01:47

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v3: Closing Techniques (Assumptive, Summary, Urgency) & Contract Execution

Video Lesson • 01:44

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Executive Reading Guide & Summary: Objection Handling Frameworks & Closing Mastery

Reading Study Article • 10–12 Min Read

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Module 5 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: Customer Onboarding Frameworks & Time-to-Value (TTV) Optimization

Video Lesson • 01:46

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v2: Building Customer Success Plans & Kickoff Meeting Mastery

Video Lesson • 01:44

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v3: User Training, Adoption Tracking & Product Engagement Metrics

Video Lesson • 01:43

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Executive Reading Guide & Summary: Customer Onboarding & Time-to-Value Acceleration

Reading Study Article • 10–12 Min Read

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Module 6 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: Customer Health Scoring Models (Usage, NPS, CSAT, Support Ticket Volume)

Video Lesson • 01:43

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v2: Proactive Churn Management & Red Flag Escalation Protocols

Video Lesson • 01:41

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v3: Executive Sponsor Reviews (EBRs) & Quarterly Business Reviews (QBRs)

Video Lesson • 01:46

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Executive Reading Guide & Summary: Customer Health Metrics & Churn Prevention Strategies

Reading Study Article • 10–12 Min Read

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Module 7 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: Identifying Expansion Signals & Value-Add Upsell Triggers

Video Lesson • 01:45

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v2: Cross-Selling Strategies & Account Planning Frameworks

Video Lesson • 01:43

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v3: Managing Key Accounts & Multi-Year Contract Renewals

Video Lesson • 01:46

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Executive Reading Guide & Summary: Expansion Revenue Architecture & Account Growth

Reading Study Article • 10–12 Min Read

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Module 8 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: CRM Setup: Pipeline Stages, Deal Stages & Property Customization

Video Lesson • 01:47

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v2: Sales Automation, Task Routing & Email Sequence Triggers

Video Lesson • 01:45

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v3: Sales Forecasting, Win-Rate Metrics & Pipeline Performance Dashboards

Video Lesson • 01:44

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Executive Reading Guide & Summary: CRM Operations, Automation & Sales Analytics

Reading Study Article • 10–12 Min Read

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Module 9 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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v1: Multi-Channel Support Operations (Email, Live Chat, Phone, Social Media)

Video Lesson • 01:44

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v2: Service Level Agreements (SLAs), SLA Breach Prevention & Escalation Paths

Video Lesson • 01:46

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v3: De-escalating Frustrated Clients & Building Long-Term Brand Loyalty

Video Lesson • 01:43

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Executive Reading Guide & Summary: Omnichannel Support Architecture & Crisis Resolution

Reading Study Article • 10–12 Min Read

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Module 10 Evaluation Quiz (20 MCQs)

Knowledge Check • 20 MCQs • 15 min

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Final Certification Stage

Required for Certificate

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Final Practical Assignment Submission

Upload Capstone PDF/DOCX • AI Verified Evaluation

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Final Certification Assessment Test

50 MCQs • 45 min • Passing Score: 75%

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📞 Customer Success, Sales & Client Relationship Management